06.12.2006 18:00:00
|
Herbalife Transforms Lead Character in ``La Fea mas Bella,'' Mexico's Ugly Betty
Herbalife Ltd. (NYSE:HLF), a global nutrition direct-selling company, announced a sponsorship of Mexico’s highly-rated prime time telenovela, "La Fea más Bella,” a popular show akin to "Ugly Betty,” in which the soap’s lead character, Lety, played by Angélica Vale, will use Herbalife products as she undergoes a physical transformation in six episodes of the show. Actress Nora Salinas, who portrays Dona Carolina, her mentor, advises Lety on how to use the company’s products. "La Fea más Bella” is currently one of the highest-rated Spanish-language television shows in the U.S. and Mexico. It is produced by Mexico’s Grupo Televisa and airs across the U.S. on Univision Television Network. Herbalife’s participation in the storyline is expected to air in January 2007 in the U.S. Through this campaign, Herbalife hopes to engage in a more direct and dynamic fashion with general audiences, consumers and its network of Hispanic independent distributors in North America. This is the first time that Herbalife products will be featured on-air in the storyline of a television show. The company is using it to reach out to the community while engaging its growing number of Hispanic distributors and positioning the product in a positive and healthy manner. "La Fea más Bella” also airs in some parts of Europe and most of South America. About Herbalife Herbalife (http://www.herbalife.com) is a global network marketing company that sells weight-management, nutritional supplements and personal care products intended to support a healthy lifestyle. Herbalife products are sold in 62 countries through a network of more than one million independent distributors. The company supports the Herbalife Family Foundation (http://www.herbalifefamily.org) and its Casa Herbalife program to bring good nutrition to children. Visit Investor Relations (http://ir.herbalife.com) for additional financial information. (HLFP)
Der finanzen.at Ratgeber für Aktien!
Wenn Sie mehr über das Thema Aktien erfahren wollen, finden Sie in unserem Ratgeber viele interessante Artikel dazu!
Jetzt informieren!
Wenn Sie mehr über das Thema Aktien erfahren wollen, finden Sie in unserem Ratgeber viele interessante Artikel dazu!
Jetzt informieren!
Nachrichten zu Herbalife Ltd.mehr Nachrichten
29.10.24 |
Ausblick: Herbalife zieht Bilanz zum abgelaufenen Quartal (finanzen.net) | |
15.10.24 |
Erste Schätzungen: Herbalife vermeldet Zahlen zum jüngsten Quartal (finanzen.net) | |
30.07.24 |
Ausblick: Herbalife legt Quartalsergebnis vor (finanzen.net) | |
16.07.24 |
Erste Schätzungen: Herbalife zieht Bilanz zum abgelaufenen Quartal (finanzen.net) |
Analysen zu Herbalife Ltd.mehr Analysen
Aktien in diesem Artikel
Herbalife Ltd. | 6,39 | 0,09% |